UCDA Design Summit
Reinvigorate your inner designer at the 2017 UCDA Design Summit. The speakers this year were carefully selected to help stimulate your creativity, improve your social media presence, and assist navigating the sometimes challenging environment that is higher education.
With a downtown area that ranks among America’s best, Greenville, South Carolina, is the perfect location for the UCDA Design Summit. Galleries, boutiques, hiking, sporting events, breweries, and an emerging culinary scene all contribute to Greenville being one of the hottest emerging travel destinations.
Correction: The dates listed in the printed Call for Registration are off by one day. The UCDA Design Summit starts on Thursday, March 30 and ends on Saturday, April 1. We apologize for the error and any confusion that it may have caused.
SHARE YOUR IDEAS
Literature Exchange—Share examples of your work with your colleagues and gather new ideas to bring back to your institution. Bring samples with you, or mail them to yourself at the hotel to arrive when you do.
Networking Reception—Enjoy light appetizers and a cash bar as you meet and greet your fellow UCDA Design Summit attendees and visit with reception sponsors.
SPONSORS
Thank you to all our UCDA Design Summit Sponsors. Please visit them below.
Mac Papers
Matthew Lester Photography
Mohawk Fine Papers
nuCloud
Rolland Papers
Sappi
SW Promotions
Intersted in becoming a sponsor and participating in the networking recption? Additional information can be downloaded here, or contact the UCDA Home Office at 615-459-4559 or info@ucda.com.
GREENVILLE, SOUTH CAROLINA
Nestled into the foothills of the Blue Ridge Mountains, Greenville, South Carolina has combined traditional southern charm, stunning natural beauty and an unexpected contemporary cool to create one of America's hottest emerging destinations and fastest growing cities. From a revitalized downtown ranked among "America's Ten Best" by Forbes Magazine to downtown Greenville's one-of-a-kind Liberty Bridge, quaint shops, boutiques, and fabulous restaurants to a world-class collection of museums, galleries, and theaters to some of the most beautiful lakes, rivers and mountains in the world, Greenville, South Carolina is a perfect location for the UCDA Design Summit.
Praise for Greenville
Ten Underrated Cities for Art Lovers (US News and World Report)
The 25 Best US Small Cities to Spend the Weekend (Thrillist)
The Ten Best Emerging Destinations (USA Today)
The 11 Best BBQ Cities in America (The Huffington Post)
Award-winning Charleston Restaurant Coming to Greenville
Top 15 Most Scenic Destinations on the East Coast of the U.S. (TripAdvisor)
…and more!
LOCATION AND LODGING
Summit Location
The summit will be held at the historic Westin Poinsett Greenville, located in the heart of downtown Greenville. Nestled into the foothills of the Blue Ridge Mountains, Greenville, South Carolina has combined traditional southern charm, stunning natural beauty and an unexpected contemporary cool to create one of America’s hottest emerging destinations and fastest growing cities. From a revitalized downtown ranked among “America’s Ten Best” by Forbes Magazine to downtown Greenville’s one-of-a-kind Liberty Bridge, quaint shops, boutiques, and fabulous restaurants to a world-class collection of museums, galleries, and theaters to some of the most beautiful lakes, rivers and mountains in the world, Greenville, South Carolina is a perfect location for the UCDA Design Summit.
Discounted Hotel Rates
Book your room by calling the Westin Poinsett Greenville at 1-800-WESTIN1 (800-937-8461). Mention that you are attending the UCDA Design Summit to receive the discounted rate of $169 + tax (traditional king or double room). You may also book online at tinyurl.com/ucda-westin-sc. Room block has been extended until March 1, 2017, subject to availability.
Take advantage of this rates and extend your stay before or after the UCDA Design Summit. The reduced rate will be honored three days prior and three days after, subject to availability.
The Westin Poinsett
120 South Main Street
Greenville, SC 29601
800-937-8461
The hotel stay is not included in the conference registration fees. You are responsible for making your own hotel reservations. Room blocks may fill before the hotel deadline and have sold out the last few years, so please make your reservation immediately to ensure the discounted rate and availability.
REGISTRATION FEES
| REGULAR RATES (all prices in USD) |
Regular | Early Bird (by Feb. 10) |
| Non-member/Subscriber | $995 | $895 |
| REDUCED MEMBER RATES |
||
| UCDA Partner Member Rate (e.g. RGC or GDC members) | $895 | $795 |
| UCDA Professional, Associate or Faculty Member Rate | $795 | $695 |
| Student Rate | $595 | $495 |
| UCDA Emeritus Member Rate | $300 | $300 |
| SINGLE DAY (Please use PDF registration form or call the UCDA office to register) |
||
| Thursday, March 30 | $450 | $400 |
| Friday, March 31 | $450 | $400 |
| Saturday, April 1 | $450 | $400 |
FOUR WAYS TO REGISTER
1. CALL 615-459-4559 with your registration information and your credit card number.
2. FAX 615-459-5229 your completed registration form and payment information (purchase order or credit card numbers).
3. MAIL your completed registration form with payment to:
UCDA Design Summit
199 Enon Springs Road West, Suite 400
Smyrna, Tennessee 37167
4. REGISTER ONLINE
A confirmation letter will be sent to you after registration is received and processed. Occasionally conferences fill to capacity before the registration cut-off date, so please register early.
Registration Cancellations
See UCDA Cancellation Policies
SCHEDULE
THURSDAY, MARCH 30
8 a.m.
Onsite Registration
8:30-10:15 a.m.
Welcome, Continental Breakfast and
Session 1: Shut Your Monkey: How to Control Your Inner Critic and Get More Done
Danny Gregory
You know that pesky voice in your head that prevents you from expressing yourself creatively? It whispers in your ear and derails your career plans, sabotages your work before it's completed, makes you overreact and misbehave. It’s time to shut that monkey down! In this talk and his recent book, bestselling author Danny Gregory explore the impact that voice has on your work, your life, and your happiness. Danny will explain where it comes from and give you concrete strategies to not only quiet the voice but liberate yourself so you can do the work you were born to do—the work that will define your life and help the world. Funny, moving, and potentially life-changing, Shut Your Monkey is based on Danny’s decades of experience as an executive creative director and the input of hundreds of other people whose lives have been impacted by the monkey in their heads.
10:45 a.m.-12 noon
Session 2: Video and Story Telling
Nicholas Briggs
How can video influence design and creative direction across education marketing? Whether prospective students, parents, or alumni, your audiences respond to authentic imagery and emotive, humanistic story telling. This session will include a breakdown and analysis of video’s role in the current media landscape in regards to both the education industry, and other industries using innovative marketing and design tactics.
The session will include: what makes for a great story; finding the right subjects, choosing the best format, how to extend a video campaign, capture photos and video simultaneously, what is a video-first approach, and why use it; the power of emotive student vignettes, and how to find everyday examples of students and educational success that create engaging campaigns.
Nicholas will showcase unique elements that we believe create successful education marketing campaigns, by focusing on what makes a great story.
12 noon-2 p.m.
Lunch on Your Own
2-3:15 p.m.
Session 3: Your Guide to Winning Higher Ed Social Media Engagement
Jeremiah Barba
Boosting engagement on social media can feel like a frustrating maze of constantly-changing algorithms, where new networks pop up almost daily and trends shift with the wind. How do you engage your fans and turn them into advocates? This session will cover how the higher ed social media engagement report was created; best practices from top performers; how small changes can lead to big improvements; and a plethora of tips for unlocking more engagement
3:45-5 p.m.
Session 4: Blow Up Your Brand. Consistently.
Hayes Henderson
With an overly restrictive adherence to identity standards, solutions can become repetitive, force alignment across very different stakeholders, and create confusion, or worse, boredom for audiences.
Prior to joining Wake Forest University in 2011, Hayes Henderson spent nearly 20 years as a founding partner and principal of Henderson Bromstead Art, developing broad-based design solutions for a variety of clients and products. In this session, Hayes will share ideas about the traditional definition of brand and how his perspective has evolved in his current in-house role. He’ll challenge the importance of consistency versus vibrancy, identity versus essence, and how each should be considered in capturing the life of your university or institution.
5:30-7:30 p.m.
Networking Reception
Enjoy light appetizers and a cash bar as you meet and greet your fellow UCDA Design Summit attendees and visit with reception sponsors.
FRIDAY, MARCH 31
8 a.m.
Breakfast on Your Own
9:45-11 a.m.
Session 5: Everyday Matters. The Art of the Illustrated Journal
Danny Gregory
When was the last time you drew every day? In art school? In high school? In pre-school? What if you could get back into that habit, filling sketchbooks with ideas and observations, expressing yourself, stifling your inner critic, having fun, making stuff?
Danny Gregory will inspire you with his own story of creative discovery—how he began drawing again in his mid-thirties, keeping an illustrated journal of his day-to-day life, and how this practice opened him up to all sorts of new experiences and discoveries. His example, his books, and his website have inspired many thousands of people around the world to rediscover their own creative spark. His first illustrated memoir Everyday Matters lent its name to a movement that now includes professional and amateur artists around the world who document and share their lives through drawing and writing.
11:30 a.m..-1:15 p.m.
Lunch and
Session 6: Photography for Art Directors
Ben Bilow
The image is everything and great branding requires great photography. How can art directors and designers help establish a consistent photographic style across collateral and media types while fully representing their institutions? What are the elements of a compelling photograph? And what skills are needed for photo direction, photo editing, and designing with photographs? In this session Ben Bilow will share examples of shot lists, photo direction for campaigns, and finished examples in print and digital that offer practical ideas for ensuring amazing images from your photographers. With one quarter of the human brain involved in visual processing, photography is the key to engaging your audiences.
1:45-3 p.m.
Session 7: The Selfish Act of Collaboration
Hayes Henderson
Creating something new can breed insecurity in those unaccustomed and accustomed alike. This can make collaboration between different disciplines as well as campus partners maddening. How you structure the magnificent mess of making things while involving others can be the biggest, best variable in your work’s success.
In advance of the university’s most ambitious capital campaign ever, Wake Forest took an inspired approach to building an internal communications group. After a bit of friction and a fair amount of growing pains, the internal team today is energized by (mostly) a lack of politics or silos, continued process refinement, and the realization that being in-house affords access and collaboration rarely experienced in the agency world.
Hayes will philosophize about finding ways to embrace this immersion and how deep collaboration might be the superpower of in-house creative teams.
3:30-4:45 p.m.
Session 8: Let Our Powers Combine: How to Create a Successful, Sustainable Content Strategy
Jeremiah Barba
Have you ever been asked, “what’s our content strategy?” What about this: “should we have a blog?” or “why are our prospects not converting?” Do you know your website has holes, but you’re not quite sure where they are or how to fix them? Content strategy is one of those things that everybody needs, but we tend to define in different ways. During this session, we will walk through the elements of content strategy for higher education, talk about how an effective strategy helps students find their perfect school (yours!), and discuss examples of how designers and “non-designers” can combine their powers to create a sustainable content strategy that will help your school exceed its goals.
SATURDAY, APRIL 1
8:30-10:15 a.m.
Continental Breakfast and
Session 9: Visual Design for Digital Stories
Ben Bilow
How does strong visual design support storytelling? In this session, we’ll explore principles for creating visual interfaces that encourage reading, exploration, and interaction. Expect to learn about current practices and emerging trends in visual design and practical techniques for creating a cohesive visual experience that drives action.
Designers have the power to influence audiences like no other professional and more than ever design skills are being tapped for enhancing and defining experiences across customer touch points. Let's start with great digital stories.
SPEAKERS
Jeremiah Barba, Digital Marketing Manager, Up&Up
Ben Bilow, Senior Creative Director; mStoner
Nicholas Briggs, Lead Creative and Founder; Global Business People
Danny Gregory, Artist, Author, Creative Director, Blogger, Teacher, Speaker, Podcaster, Film Maker
Hayes Henderson, Assistant Vice President of Creative Communications; Wake Forest University
See bios below.
Location:
The Westin Poinsett
120 South Main Street
Greenville
,
SC 29601