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The Krider Prize for Creativity was awarded to Jim Sherraden, master printer, curator, and chief designer at Hatch Show Print. Jim accepted the award at the UCDA Design Conference in Long Beach, California, September 20-23, 2014, where he also presented Hatch Show Print’s history of more than 100 years of hand-set graphic design.

Jim Sherraden embodies this creative spirit, having almost single-handedly rescued the letterpress technique of Hatch Show Print. The iconic letterpress poster shop, now a division of the Country Music Hall of Fame and Museum, was founded in Nashville, Tennessee, in 1879, and its inventory of woodblock images that help create the unique poster designs were almost lost before Sherraden joined the company in 1984.

Sherraden’s monoprints, a contemporary interpretation of the shop’s archive by hand-printing and accenting individual pieces of art from antique and newly carved woodblocks, have emerged as a new art form. His works have quickly risen in popularity and the Hatch Show Print brand is prized by collectors across the country and the world. Sherraden is the recipient of the 2013 Distinguished Artist Award, for the state of Tennessee, and is the American Advertising Federation Nashville 2013 Silver Medalist.
Hatch Show Print has produced work for clients such as CNN, Jason Mraz, Merle Haggard, Modest Mouse, BB King, and Willie Nelson.

Photo of Jim Sherraden at the UCDA Design Conference by Matthew Lester.