UCDA : connecting, inspiring, and supporting a creative community in education
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Virtual UCDA Design Conference: Lori DeFurio

As Principal Product Marketing Manager, with a focus on her passion, Lori DeFurio will be leading Enablement for the Customer Success teams at Adobe in addition to ensuring their Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League. You'll also see her with her evangelism hat by speaking at conferences (including the Virtual UCDA Design Conference) and delivering training to Adobe's customers.

Prior to her current role, Lori led Adobe Document Cloud Enterprise retention and customer engagement marketing strategy. She has extensive marketing, sales, and training experience and is a frequent speaker at global marketing and technology conferences.

Before joining Adobe, Lori held numerous marketing roles and worked as an engineer with Agfa. She holds an MBA (Global Leadership, Strategy, and Marketing) from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelor’s Degree in Chemistry from Wellesley College. 

6. PDF ACCESSIBILITY FOR ADA COMPLIANCE
Accessible PDF content is critical to accommodate people with disabilities, including people who use assistive technologies such as screen readers. What's the best way to get started ensuring your PDF content is accessible to all?

In this session, Lori will show you:

  • How to use Acrobat and InDesign to prepare accessible PDF files for people with disabilities
  • How to evaluate your PDF document for accessibility
  • How to add tags to give your document better navigational structure
  • Top 5 basic PDF accessibility errors and how to fix them

18. GO DIGITAL AND STAY DIGITAL WITH ADOBE ACROBAT PRO DC
Did you know that Acrobat is the second most used application in Creative Cloud? Learn how to use Acrobat and Adobe Document Cloud apps to go digital, stay digital, and speed processes so that you can get back to doing what you do!

In this session, Lori will show you how to:

  • Go digital with Adobe Scan
  • Stay digital wherever you are with Adobe Acrobat — on mobile, web, or desktop
  • Get work done quickly and efficiently with the Top 5 tools across Document Cloud