Virtual UCDA Design Conference: Bob Handelman

Bob Handelman photographs interesting PEOPLE, in interesting PLACES, doing interesting THINGS; or at least he makes them look that way.

Bob’s lifestyle and portrait assignments have taken him across the United States and around the world on behalf of design, corporate, editorial, advertising, and education clients. His brand's style is affectionately known as “planned spontaneity” for it’s authentic feel. The imagery is recognized for it’s strong, contemporary, graphic compositions evoking Americana with a feeling of energy, intimacy, with a timeless quality.

Clients appreciate Bob’s blending his advertising account exec experience with his creativity, versatility, make-it-happen attitude and professionalism. Long time education clients include NYU, Yale, Columbia, Middlebury, Bowdoin, and over 100 more over the course of 20+ years specializing in higher ed.

11. HOW TO ACHIEVE BIGGER BUDGET RESULTS FROM LEANER BUDGET PHOTO SHOOTS
When it comes to hiring a photographer for your project, it’s a given that they capture beautiful imagery. The differentiators are the intangibles your photographer brings; people skills, work ethic and efficient workflows are just a few of the essentials in getting the most mileage out of your budgets. There are no secrets to campus photo shoot success. Some may call them tricks of the trade. Bob calls them best practices.

Simply put, a photographer needs to quickly get to know the institution. Who are the people? What is the brand message? What are your goals for the project, and why? Dare we say, in this age of COVID-19, the photographer must have contagious enthusiasm. They need to be the Pied Piper of Creativity when crafting and capturing your shared vision.

In this presentation, Bob will focus on photographer best practices and recommendations for the institution to set everyone up for success even on lean budgets, staffing and resources. How does quality AND quantity sound?

See a wide range of Bob’s imagery with backstories on the challenges faced, the creative solutions deployed, and the results achieved. You’ll leave with tangible tips, techniques, recommendations and resources.