Virtual UCDA Design Conference: Elana Trager

Elana Trager is the Associate Director, Communications in University Advancement Communications at McGill University. She is a successful marketing and communications professional with 15+ years experience in the education environment. Recognized as a critical thinker with impressive achievements in developing strategies for increased growth locally, nationally and internationally.

15. LAUNCHING McGILL UNIVERSITY INTO ITS 3RD CENTURY
Developing a brand platform that is well-received can be difficult, especially if it’s never been done before. Launching it on the same day as a Comprehensive Campaign can be even more challenging. Learn how McGill University launched a successful fundraising campaign on the same day as a new brand platform, and how the campaign continues to resonate during our current times.