Designer: Vol. 47, No. 1 (Spring)
This issue is also available as a downloadable PDF.
Cover photograph: “There’s a World Under It” by UCDA member Shook Chung. Shook is the senior creative designer and lead web designer at College of Marin in Kentfield, California.
FEATURES
HAPPY CLIENTS
By Tom May
Keep clients happy with these smooth-operating tips from the creative community.
full story
THE DESIGNER’S GUIDE HUMAN PSYCHOLOGY
By Renee Fleck
The designer’s guide and how to apply it to your next project.
full story
CONFIDENCE!
By Katy Cowan
The secret to having confidence as a creative professional with tips from artists and designers.
full story
DEPARTMENTS
OBJET D’ART: GREETING CARD
A greeting card is a piece of card stock, usually with an illustration or photo, made of high-quality paper featuring an expression of friendship or other sentiments.
full story
GETTING A CLIENT TO AGREE WITH YOUR DESIGN
By Emily Gosilng
Excerpts from Michael Johnson’s book, Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business.
full story
TYPE AND GENDER STEREOTYPES
By Victoria Rushton
Here’s the deal with describing type or lettering as feminine or masculine: Don’t.
full story
TYPE TERMINOLOGY: THE ‘BLACK ART’
By Paul Dean
An invisible grid of parallel horizontal lines is used as a constant reference in the creation of a font.
full story
BIG PICTURE
Photograph by Greg O. Bagel
Quadrangle lawn at the University of Washington.
see photograph