UCDA : connecting, inspiring, and supporting a creative community in education

How to Build an In-House Video Team

Jan. 26, 2023





Demand for video content has never been higher. Creating marketing videos that are both authentic and tell the intended story can be challenging, expensive, and time-consuming. This webinar provides practical steps to build an in-house video team and ensure that the videos produced both carry their brand and convey the real and authentic stories expected by today’s consumers.

Presenters
Gaye Hill, Content Strategy Manager
Charlotte McKinney, Assistant Director of Visual Communications-Multimedia
Meredith College

Charlotte McKinney and Gayle Hill, Webinar presenters

This 60-minute webinar is at:
2 p.m. Eastern
| 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific

Custom link provided after registration


REGISTRATION OPTIONS

LIVE EVENT ONLY

$20—UCDA Member
$50—Non-member

Participate in the webinar live

DIGITAL RECORDING ONLY

$20—UCDA Member
$50—Non-member

Receive a link to the digital recording after the event

EVENT AND DIGITAL RECORDING

$30—UCDA Member (save $10)
$75—Non-member (save $25)

Participate in the webinar live and receive a link to the digital recording after the event

 

UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. UCDA offers live webinars or they can be viewed on-demand.

Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's cancellation policy.


Featured Speakers

Gaye Hill
Gaye Hill
Gaye Hill is the content strategy manager at Meredith College. An award-winning marketing writer and content strategist, she writes for media formats from print to video, leveraging content produced by her team to tell powerful stories and achieve business objectives while maintaining and strengthening the college’s brand. Previously, Gaye held …

Gaye Hill is the content strategy manager at Meredith College. An award-winning marketing writer and content strategist, she writes for media formats from print to video, leveraging content produced by her team to tell powerful stories and achieve business objectives while maintaining and strengthening the college’s brand. Previously, Gaye held communication and development roles at regional and international nonprofits. She has also taught writing at the community college level.


Gaye graduated Phi Beta Kappa with a B.A. in religion and an M.A. in English from Florida State University. She also holds a Certificate in Nonprofit Management from Duke Continuing Studies and a Certificate in Digital Communication from Meredith College (December 2022). She has served on the board of the College News Association of the Carolinas (CNAC) and presented at regional and national conferences on a variety of topics.

Full Description

Charlotte Claypoole McKinney
Charlotte Claypoole McKinney
Charlotte Claypoole McKinney is the Assistant Director of Communication-Multimedia at Meredith College.  Her responsibilities include conceptualizing, creating, and producing multimedia marketing content that tells stories across a variety of platforms including advertising, broadcast, social media, and the college website.  She also supports the Director of Visual Communication in managing the …

Charlotte Claypoole McKinney is the Assistant Director of Communication-Multimedia at Meredith College.  Her responsibilities include conceptualizing, creating, and producing multimedia marketing content that tells stories across a variety of platforms including advertising, broadcast, social media, and the college website.  She also supports the Director of Visual Communication in managing the college brand with an emphasis on multimedia design standards. In 2018, McKinney received the Allen and Barbara Page Presidential Award in recognition of exemplary service to the Meredith community.


Before joining Meredith in 2012, McKinney was the Video Technician for Durham Public Schools Channel 4. She also served as an advisor for the Explorer Post 50 program at the Durham Bulls, where she volunteered from 2009-2014.


McKinney graduated from the University of North Carolina at Asheville with a Bachelor of Arts in Mass Communication. She also has a successful business as a freelance photographer.


 

Full Description

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Date and Time

Thu, Jan. 26, 2023

1 p.m. - 2 p.m.
(GMT-0500) US/Central

Location



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