2025 UCDA Design Conference: Resilience
Speakers
Speaker Amina Cruz
Amina Cruz was born and lives in Los Angeles. She hitchhiked around the country before deciding to move to New York City, where she earned her BFA in Photography from Parsons School of Design. She also holds a MFA from UCLA. Her interests are based in queer culture, film/analog photography, …
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Speaker Sheharazad Fleming
Sheharazad Fleming is an Iranian-American creative director whose work bridges strategic communications and visual storytelling to drive cultural and civic impact. As former Director of Digital Communications for the Mayor of Los Angeles and Creative Director for institutions like University of Southern California and Otis College of Art and Design, …
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Speaker Matthew Manos
Matthew Manos is the founder of verynice, a design strategy practice that gives half of its work away for free to nonprofit organizations. verynice’s clientele includes Apple, Google, UNICEF, NASA and the American Heart Association. Manos also served as inaugural chair of the Los Angeles Creative Advisory Board established by …
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Speaker David Rager
David Rager is an accomplished Creative Director with over two decades of experience in design leadership, brand building, and environmental experiences. As NASA's current Creative Director, he oversees the agency's visual brand and iconic Graphics Standards Manual and is responsible for reintroducing the NASA Logotype (Worm). Previously, Rager led teams …
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Speaker Louise Sandhaus
Louise Sandhaus is a graphic designer and educator, and the founder of The People’s Graphic Design Archive, a pioneering crowd-sourced platform dedicated to diversifying and preserving graphic design history. Until recently, she served on the faculty at the California Institute of the Arts (CalArts) and is the author of the …
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