UCDA Workshop: Hands-on Letterpress Class and Communicating Visually with Gen Z

 
UCDA Workshop: Hands-on Letterpress Class and Communicating Visually with Gen Z


Hands-on Letterpress Class and Communicating Visually with Gen Z

Enjoy a day of fun, creativity and learning at Igloo Press in Worthington, Ohio (just north of Columbus).

THE WORKSHOP WILL INCLUDE

  • Tour of Igloo’s new modern letterpress facility.
  • Hands-on personalized notecard class.
  • Presentation on using visual and verbal cues to communicate effectively with Gen Z.
  • Lunch (pizza and salad from Dewey’s Pizza located right across the street from Igloo).


ABOUT IGLOO LETTERPRESS

Igloo Letterpress is a magnet for creative, creators, and crafters. They have collected roomfuls of precious equipment built to bring ideas to life and put hands to work, and that is their goal for each person who walks through their doors. Igloo sparks creativity with machines, type, and illustrations that are steeped in history, and welcome all to come and be inspired in the printing and bookbinding studio, classroom, and retail shop.

SCHEDULE

9 a.m.
Onsite Registration/Check-in

9:30 a.m.- 12 noon
Personalized Notecard Class
Perfect for the creative group—every participant will get to choose her or his own flat notecard design from Igloo’s wood type, lead type, and vintage images. The design could consist of a few images, a word or two, or a few letters. These creations will be set up in a vintage 1942 Vandercook letterpress, and all participants will print 10 copies of their flat notecards and choose envelopes to coordinate.

12 noon-12:45 p.m.
Lunch
Enjoy pizza and salad from Dewey’s Pizza located right across the street from Igloo.

1-2 p.m.
Session: Gen Z—Visual and Verbal Clues
Modern or traditional? Simple or bold? Clear or abstract?
Carolyn Stephenson, Executive Strategy Director, Brand Experience, Ologie
Kristin Evans, Director of Insights and Strategy, Ologie

Born between 1996 and 2010, the members of Gen Z have a very different mindset from generations before them—especially when it comes to making a choice about college.

Ologie found that there was a big gap in research on this generation as it pertains to their motivations, communication preferences, aspirations, attitudes, and identities around the college search, so they conducted an extensive research study to do just that.

One of the components of the study focused on Visual and Verbal Cues.

Every college or university has a distinct story to tell. But each institution’s underlying offer—an educational experience—is comparable. That’s why higher education brands run the risk of getting lost in a sea of sameness. To stand out and ensure their stories are heard in a distinct way, colleges and universities have to lean on visual and verbal elements.

REGISTRATION FEES (all prices in USD)

Workshop Fees
Early Rate
UCDA Professional, Associate, or Faculty Member Partner Member Non-Member Student
Register before June 1 $75 $100 $125 $50

 

Workshop Fees
UCDA Professional, Associate, or Faculty Member Partner Member Non-Member Student
Register after June 1 $100 $125 $150

$75

See UCDA's cancellation policy.


SPEAKER

Check back for information on the speakers.

When?

June 26, 2017
9 a.m. - 2 p.m.
(GMT-0400) US/Eastern

Event has ended

Where?

Igloo Letterpress
661 High Street B
Worthington, OH 43085