Event - Webinar: Striking Content Gold

Dec. 10, 2025

Zoom

Striking Content Gold:
How Colorado School of Mines Unearthed a Smarter Way to Manage Digital Assets

Presenter: Ariana Keil, Sr Growth Marketing Manager, Canto

The marketing team at the Colorado School of Mines faced growing challenges managing a rapidly expanding library of photos, videos, and brand assets. Content was scattered across multiple Cloud platforms and individual desktops, making it difficult for the central marketing and creative team to find, share, and repurpose content efficiently — let alone provide other departments and programs with up to date, brand approved content of their own. These fragmented systems led to version confusion, inconsistent branding, and time-consuming bottlenecks for staff across the university.

To regain control and scale their content operations, Mines implemented a digital asset management (DAM) platform to serve as the single source of truth for all their content. This central hub not only streamlined creative workflows, it also empowered campus partners to self-serve those approved assets on demand — reducing reliance on one-off requests and manual file transfers.

In this session, you'll see how the university modernized its content and creative operations and martech stack to achieve measurable efficiency gains.

You’ll learn how Mines:

Centralized assets and improved collaboration by consolidating multiple storage tools into one organized, searchable, secure system.
Enabled faster access to content through AI-powered search and facial recognition, reducing file retrieval times from hours (or days) to seconds.
Empowered teams across campus with self-service access to approved images, videos, and graphics, minimizing bottlenecks and tedious asset requests.
Enhanced brand consistency by ensuring everyone uses the latest, on-brand materials for marketing and communications.
Measured real impact through significant time savings, increased content reuse, and improved creative output.

Date: Wednesday, December 10, 2025
Time: 11 a.m.–Noon (Central)
UCDA Members: FREE / Non-Members: $25

Registration ends at midnight the day before the event (Dec. 9). When you register, you will receive the Zoom link to this specific event. Please save this link and mark your calendar.

About the Presenter

Ariana Keil
Sr Growth Marketing Manager, Canto

Ariana Keil is Sr Growth Marketing Manager at Canto, a leading Digital Asset Management and Product Information Management software company. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product led solutions.