UCDA Design Education Summit
Design educators and graduate students — join your colleagues in the 11th annual UCDA Design Education Summit.
This national summit for design educators, chairs, and students, continues an ongoing community created specifically for graphic design educators with many opportunities for professional participation and development.
Included in the summit are general session speakers, panel discussions, and paper and poster presentations selected from abstracts submitted through a peer reviewed process. UCDA is famous for providing professional development in a relaxed atmosphere. The faculty will share ideas and welcome your participation in an ongoing dialogue about the critical issues facing the design education community.
This two day summit is open to UCDA members and non-members, design educators and practitioners, and students.
MONDAY, MAY 23
Welcome and Keynote Speaker
NIMBLE: Thinking Creatively and Strategically in the Digital Age
Robin Landa, Distinguished Professor, Robert Busch School of Design at Kean University
Employers want to hire nimble thinkers—people who are not only content experts but who also are agile in adapting to new technology and new directions in their fields. With rapid technological changes and globalization, the ability to think creatively and strategically is crucial. What employers want are creatives who can generate big ideas—platforms that build community, branded utilities, unique content as branded entertainment that is so good it competes with all entertainment, disruptive business models that benefit everyone, marketing as service, and products that make lives better. Design education must incorporate problem finding and imagination preparation so that students learn to be content creators, storytellers, and nimble thinkers.
Concurrent Abstract Presentations (1-4)
1. Typecast: Fonts That Encourage Racial and Ethnic Stereotyping
Bonnie Blake, Ramapo College of New Jersey
2. Do I publish? Or do I perish?
Randy Clark, South Dakota State University
3. Contemporary Topics and Today's Design Student
Denise Bosler, Bosler Design (Kutztown University)
4. Connecting Academic and Research Communities through Design
Eugene Park, University of Minnesota, Twin Cities
Concurrent Abstract Presentations (5-8)
5. A Living Graphic Design History
Keith M. Cummings, Pennsylvania State University
6. A 'Shorter' Study Abroad Experience for Design Students
Michael Clayton, University of the Incarnate Word
7. Getting Students' Hands Dirty: Generating Type Solutions Using Letterpress and Other Media by Getting Students' Hands Dirty.
Paula J. Curran, Iowa State University
8. Design Pedagogy and its Relationship with Recruitment, Retention and the College Experience
Matthew Solomon, Salve Regina University
Concurrent Abstract Presentations (9-12)
9. Inverted meanings / The cultural context of typefaces and how their associations can be used subversively
Patricia Harris, SUNY Old Westbury
10. Flipping the Graphic Design History Classroom: What my students and I learned from turning off the projector and actively exploring the history of graphic design.
Laura Franz, University of Massachusetts Dartmouth
11. Teaching the Humanities through Topic-Based Critical Form-Making
Andrew DeRosa, Queens College, CUNY
12. Beyond Graduation: The First Two Years
Kathryn Weinstein, Queens College, CUNY
Concurrent Abstract Presentations (13-16)
13. Designing Compelling Stories Online: Alternative Paths to Traditional Storytelling
M. Genevieve Hitchings, New York City College of Technology, CUNY
14. Ambiguity and Unpredictability as Educational Frameworks
Mitch Goldstein, Rochester Institute of Technology
15. Grafik Intervention: Sparking Urban Revitalization Efforts Through Graphic Design
William (Brit) Rowe, Ohio Northern University
16. Fashioning the Brand: The good, the bad and the beautiful of fashion advertising.
Ann Lemon and Summer Doll-Myers, Kutztown University
Concurrent Abstract Presentations (17-20)
17. Age of Appropriation: An introduction to a tool that can help draw the line between use and misuse in the classroom.
(Chauncey) Rion Huffman, Pittsburg State University
18. CO-LAB: Collaborative Design Education (with Ryan Shelley)
Elizabeth Herrmann and Ryan Shelley, University of South Florida St. Petersburg - ras+e
20. The City of YOU
Robert J. Thompson, Youngstown State University
Concurrent Abstract Presentations (21-24)
21. Taking the Green out of Sustainability
Pouya Jahanshahi, Oklahoma State University
22. To Teach or Not to Teach Design: Teaching Graphic Design to Non-Art and Non-Design Majors
Myda Iamiceli, University of West Georgia
23. Concept Development Through Problem-based Learning
Jeanne M. Komp, Cabrini College
24. Delete the Code, Design the Mode
Chris St. Cyr, Center for Art & Design at The College of Saint Rose
Concurrent Abstract Presentations (25-28)
25. Collaborative Visual Narratives: Designing Games for Public Spaces
Moon Jung Jang, University of Georgia
26. Teaching Theory, Research and Writing in Design: Some Observations
Meredith James, Portland State University
27. Print is Not Dead: Teaching the Medium Print Design
Doris Palmeros, University of the Incarnate Word
28. Prep and Private School Students: Service Learning and Public Health
Neil Ward, Drake University
Keynote Speaker (j.Charles Walker + John Brett Buchanan Design Education Keynote Speaker)
The Parallel Relationship Between Jazz Music Theory, Composition, Technique and Ensemble to Typography, Graphic Design, Identity Systems and a Studio's Creative Process
Mitch Paone, Founder and Creative Director, DIA
Creative director and jazz pianist Mitch Paone will pull back the curtain of DIA and show how music plays an integral role in their design process. He'll break down how formal musical training goes hand in hand with the craft of graphic design and typography, discuss the concept of ensemble and how that relates to creative collaboration, show how music naturally forces DIA's work to behave in flexible time-based format and break down how identity system's are essentially musical compositions in visual form.
Poster Presentation and Cocktail Hour
Case Study: The Evolution of a University Literary Journal in an Interdisciplinary Design Course
Brytton Bjorngaard, University of Illinois Springfield
Mobile Ad-Hoc Impromptu Retail Structures
Liam Colquhoun and Matthew Holmes-Dallimore, Virginia Commonwealth University in Qatar
3-D Techniques for 2-D Computer Geeks
Elaine Cunfer and Vicki Meloney, Kutztown University
Experience Mapping: Triumphs and Fails from the First Run of a Brand New Design Class for Non-Majors
Karina Cutler-Lake, University of Wisconsin, Oshkosh
Running a Student-Run, Faculty Led Strategic Communication and Graphic Design Agency
Ben Hannam, Accomplish Studios, LLC
Using Augmented Reality in the Design Classroom
Laura Huisinga, Iowa State University
Now What? Think Fast: Using healthcare clinics as universal language to maximize learning for international students in a graduate classroom.
Sanda Katila, Kent State University
Fresh Meat: A Collaboration Between Design Professors
Shannon McCarthy, Shepherd University
Design in the Community: Service Learning
Mary Kay Neff, Seton Hill University
Making it Real: Expressions with Typography
Doris Palmeros, University of the Incarnate Word
Get Real! How to Render Authenticity in the Classroom
David Szalay, The University of Akron
Youngstown University: Intermediate Interactive Design
Robert J. Thompson, Youngstown State University
TUESDAY, MAY 24
Concurrent Abstract Presentations (29-32)
29. Experience By Design: A Pedagogy of Presence
David Kasparek, Messiah College
30. Creativity Workshops: Breaking from the Structure
Ed Johnston, Denise Anderson, Bekir Kelceoglu, Craig Konyk, Efecem Kutuk, Christopher J. Navetta, and Saglinda H. Roberts, Kean University
31. Responsive Web Design Testing: Devices, Browsers, Content, Oh My...
Michael Clayton, University of the Incarnate Word
32. Building Design Curriculum at the Intersection of Industry and Education
Benjamin Dolezal, University of Texas Arlington
Concurrent Abstract Presentations (33-36)
33. A Ripple in the Pond: Inspiring Students to Throw Themselves into Leading Positive Change in Their Communities
Jenn Stucker, Bowling Green State University
34. Creating A Reflective Practicum: Accessing University Special Collections Libraries for Active-Learning Instruction
Peter Lusch, Penn State
35. Finding a Balanced Approach to Teaching Interactive Design
John O'Neill, University of Minnesota Duluth
36. Real Clients, Real Teamwork, Real Drama: The Advertising Pitch Class
Ann Lemon, Kutztown University
Concurrent Panel Presentations (37-39)
37. ...but how can you teach if you can't see the whites of their eyes? A discussion of emergent studio practice when graphic design education implements online delivery.
Lisa Hammershaimb, Athabasca University; Shannon McCarthy, Shepherd University; Sean Pace, Independence University; Justin Gagne, Montserrat College of Art; Brytton Bjorngaard, University of Illinois Springfield
38. Designing Mobile Learning Apps for Education
Karan Saggi, TryMyUI; Robert J. Thompson, Youngstown State University
39. Guiding Ethical Use of Digital Resources in Design Education.
Kelly Salchow MacArthur, Michigan State University; Hans Schelhas; Hilary Walrod, Colby-Sawyer College; Chris Visit, Texas State University
12 noon-1:45 p.m.
Lunch and Keynote Speaker
Craig Welsh, Assistant Professor of Graphic Design, Penn State Harrisburg; Principal, Go Welsh
A font, 'Euclid. A New Type,' originally designed in the 1930s by American designer Alvin Lustig (1915-1955) has been revived as 'Lustig Elements' through a collaboration of designers Craig Welsh and Elaine Lustig Cohen. Lustig Elements comes to life as wood type from Hamilton Wood Type & Printing Museum while also flexing to include font variations available in digital format from P22.This session will provide an insider's look at the hands-on process of decoding design history and exploring its accessibility, relevance, and value.
Toys through Time: The History of American Fun
This exhibit at Kean's Liberty Hall Museum has interactive and hands-on features. The collection ranges from about 1850 to 1950 and will include board games, dolls, trucks, rocking horses, puppets, doll houses and so much more! Liberty Hall Museum wants young visitors to see the variety of toys children from long ago played with (no technology!) and for parents and grandparents to reminisce about their own childhood and some of their favorite toys or games they played with. Liberty Hall is the first museum in New Jersey to use augmented reality to enhance your experience in this exhibit! There are six posters within the exhibit that you can scan (similar to QR codes) using your smartphone or a Liberty Hall iPad that provides historical context or a 3D image in regards to the toy on display. All you need to do is go to the app store on your phone and download the free app: LAYAR.
Robin Landa, a distinguished professoer at the Robert Busch School of Design, Kean University, has written more than twenty published books about design, creativity, advertising, branding and drawing, including Nimble: Thinking Creatively in the Digital Age; Build Your Own Brand; Graphic Design Solutions, 5th ed.; Advertising by Design, 2nd ed.; DRAW! The Guided Sketchbook That Teaches You How To Draw; and, Designing Brand Experiences. John Wiley & Sons will publish the third edition of Advertising By Design at the end of 2016. You can read translations of Robin's books in Chinese or Spanish, too. Universities worldwide have adopted her books as the basis for their curricula.
Robin designs, teaches, writes, and speaks at international conferences. She has won numerous awards, including awards from the National Society of Arts and Letters, the National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University Design Education, and Kean University Creative Research awards. She was the 2013 Kean University Professor of the Year. The Carnegie Foundation counts Robin among the 'Great Teachers of Our Time.' She was a finalist in the Wall Street Journal's Creative Leaders competition. In 2014, Robin was the sole judge of the International HOW Design Logo Competition. She is a favorite speaker at the HOW Design Conferences and is a monthly contributor to HOW Design's online magazine.
Mitch Paone is the Founder and Creative Director at DIA, a brand consultancy, design studio and production company based in New York. He is an awarding-winning creative director with a broad range of experience in branding, design, advertising, commercial direction and music direction. He combines his expertise into a holistic process that allows brands to reach their potential in a clear, succinct vision. His unique array of experience provides him a rare point of view that is unfounded among the industry.
Mitch has created innovative work for large and small brands including Google, Nissan, Nokia, Viacom, Nike, and many more. His work has been recognized by The Art Directors Club, AIGA, OneShow and Type Directors Club. He has also been featured in a wide range of design and creative publications and is a regular lecturer at creative conferences and universities.
Beyond his commercial career, Mitch is the pianist and bandleader of the jazz-fusion group Non-Static as well as an exhibiting fine artist.
Craig Welsh is an associate professor of Communications at Penn State Harrisburg. Having previously taught for three years at Penn State Harrisburg, Craig Welsh arrived back at the campus in 2008. Beyond the classroom, Craig is also the principal of a successful design studio, Go Welsh, based in Lancaster, Pennsylvania. Additionally, he is the founder of Society of Design, a non-profit organization dedicated to multidisciplinary design education and community service.
Craig earned an M.F.A in graphic design from Marywood University after earning his M.A. in advertising design from Syracuse University, and holds a B.S. in architecture from Penn State University.
He directs strategy and creative on a range of projects and campaigns at his off-campus design studio, including branding, identity, collateral, interactive, and motion graphics projects for sole proprietors to Fortune 500 companies. His most current research is focused on letterpress printing methods and materials. He previously conducted research on product placement in film and television entertainment and presented at the International Conference on the Arts & Humanities.