July 28, 2020
Brand Development: Positioning, Creating, and Launching Your Brand
UCDA Essential Series
Online Webinar
Take a step back and learn how to speak to your audience, not yourself. Start with determining why your institution is different than your competitors. Attain knowledge of how to craft unique positioning that defines your institution, your core values, and your brand promise. And master how to make that resonate in the creative.
This webinar is at: 2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration
UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. We know that learning doesn’t stop. During this time when location-based events are being cancelled, the ability to meet and learn from your peers is more essential than ever.
If you can't attend, you can still register and watch on demand.
Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's cancellation policy.
Featured Speakers
Ellen opened her namesake design and marketing firm, Ellen Bruss Design (EBD), in 1990. Clients include Hammond’s Candies, Bed, Bath & Beyond, Western Sugar, Lennar LMC, Wolff Companies, the Museum of Contemporary Art/Denver, Redline, and the Denver Art Museum. EBD’s creative efforts have resulted in national and international recognition in over 200 publications, including Graphis, Print and How magazines. Ellen was featured in GDUSA's 2014 People to Watch issue, was honored with an AIGA Fellow Award in 2015, and was a judge of the 2017 Applied Arts Magazine Design Awards. Ellen has served on the boards of ADCD (now One Club), AIGA/Colorado, and is a Trustee Emeritus of the Museum of Contemporary Art/Denver.
Speaker Files
Date and Time
Tue, July 28, 2020
1 p.m. - 2 p.m.
(GMT-0500) US/Central