UCDA : connecting, inspiring, and supporting a creative community in education

Rebranding a University: The Metropolitan State University of Denver Story

July 14, 2020

UCDA Essential Series
Online Webinar


Learn about the anatomy of MSU Denver’s rebranding effort—one that started with a name change in 2012 and continues today with the launch of a new brand campaign refresh.  Scott and Stacy will show you how research laid the foundation for brand positioning and robust design thinking and how competitive differentiation and stakeholder input drove the final creative expression. You’ll leave with a holistic view of the many factors that drive a university rebranding effort and witness the creative execution around Denver. 

This webinar is at: 2 p.m. Eastern | 1 p.m. Central | 12 noon Mountain | 11 a.m. Pacific
Custom link provided after registration

UCDA ESSENTIAL SERIES are 60- or 90-minute webinars on timely and relevant topics for creative professionals both in and out of the educational arena. We know that learning doesn’t stop. During this time when location-based events are being cancelled, the ability to meet and learn from your peers is more essential than ever.

If you can't attend, you can still register and watch on demand.

Note: There is a minimum number of attendees required to hold each of the UCDA Essential webinars, and UCDA reserves the right to cancel any of the webinars. If UCDA cancels a webinar, registrants will be given full refunds. See UCDA's canellation policy.


Featured Speakers

Scott Surine
Scott Surine
A graduate of Arizona State University with a BFA in Graphic Design, Scott currently serves as associate director of brand strategy at Metropolitan State University of Denver responsible all high-level assets pertaining to the visual aspect of the University’s brand. Prior to this role Scott also served as affiliate faculty …

A graduate of Arizona State University with a BFA in Graphic Design, Scott currently serves as associate director of brand strategy at Metropolitan State University of Denver responsible all high-level assets pertaining to the visual aspect of the University’s brand. Prior to this role Scott also served as affiliate faculty for the Communication Design program at the university, where he taught courses in typography, visual branding and systems design, and experiential learning where students interact with actual clients. In addition to his branding career in academia, Scott created brand identities and design systems as a Managing Director at Monigle Associates—an internationally recognized brand consultancy in Denver—as well as owner of his own visual brand consultancy, Sonova Corporation. Scott blends his passion for design and music as owner of Surine Basses, a custom boutique bass manufacturer based in Denver.

Full Description

Stacy Lewis
Stacy Lewis
Stacy is a 30-year veteran in the world of branding, positioning and creative program development and the owner of Sector Brands, a social purpose branding firm located in Denver, Colorado. Since 2006 Stacy has worked with Metropolitan State University of Denver as a brand strategy consultant and partner, working collaboratively …

Stacy is a 30-year veteran in the world of branding, positioning and creative program development and the owner of Sector Brands, a social purpose branding firm located in Denver, Colorado. Since 2006 Stacy has worked with Metropolitan State University of Denver as a brand strategy consultant and partner, working collaboratively with the MSU Denver’s Strategy, Marketing and Communications team to providing brand research, creative strategy and program execution for various branding initiatives.

Full Description

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Date and Time

Tue, July 14, 2020

1 p.m. - 2 p.m.
(GMT-0500) US/Central

Location

UCDA Essential Series

Online Webinar

Map

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