Take a step back and learn how to speak to your audience, not yourself. Start with determining why your institution is different than your competitors. Attain knowledge of how to craft unique positioning that defines your institution, your core values, and your brand promise. And master how to make that resonate in the creative.

About the speakers: Ellen Bruss opened her namesake design and marketing firm, Ellen Bruss Design (EBD), in 1990. Clients include Hammond’s Candies, Bed, Bath & Beyond, Western Sugar, Lennar LMC, Wolff Companies, the Museum of Contemporary Art/Denver, Redline, and the Denver Art Museum. EBD’s creative efforts have resulted in national and international recognition in over 200 publications, including Graphis, Print and How magazines. Ellen was featured in GDUSA's 2014 People to Watch issue, was honored with an AIGA Fellow Award in 2015, and was a judge of the 2017 Applied Arts Magazine Design Awards. Ellen has served on the boards of ADCD (now One Club), AIGA/Colorado, and is a Trustee Emeritus of the Museum of Contemporary Art/Denver.

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