Five Challenges for Creatives Looking to Lead and How to Overcome Them

Hindsight is always 20/20, but you shouldn’t have to wait on hindsight. This session is designed to help you prepare and succeed in leadership roles at your organization. As a creative turned manager, Dr. Carrie Phillips faced several struggles when she was elevated into a formal leadership role. While she had some successes, she also had several failures. In this session, she’ll share five challenges for creatives hoping to lead and offer strategies for success. By providing practical takeaways and sharing a few lessons learned the hard way, you’ll have a better understanding of what to expect on your leadership journey. Whether you’re managing a team for the first time or are considering leading a team in the future—this session is aimed at helping you step into the role and be ready to lead.

Presenter
Dr. Carrie Phillips, Chief Communications and Marketing Officer
University of Arkansas at Littlerock

ABOUT THE SPEAKER

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock. Carrie is part creative, part analyst, but fully curious to solve higher education challenges. She began her career as an assistant director of new media, moved to supporting a team of creatives, to now leading both a marketing and communications team at a university in the state’s capital city. 

Her leadership philosophy focuses on creating a positive and fun work culture, and her teams have won both national and global awards as a result. 

She earned her doctorate from Texas Tech, studying how universities are using marketing to mitigate the enrollment cliff. After finishing her doctorate, she is now carrying on about higher education and leadership on her website andcarrieon.com.  

She has presented nationally at multiple conferences including HighEdWeb, AMA, CASE, Hashtag HigherEd, UCDA, and more. 

ON-DEMAND WEBINAR

Thank you for your interest in the UCDA Essential Series webinar on-demand. This simple payment checkout will process your payment and we will send you a personalized link where you can view the video. Your link will be active through December 31, 2023.