STORYTELLERS: UCDA DESIGN CONFERENCE

Humankind has historically sought out unique ways of getting things done. We share new ideas and adopt behaviors from communities and influences beyond our own. Blending of cultures, history, and ideas is shared, quite simply, through storytellers.

Storytelling is the purest form of connection. And as creatives, we’re tasked to tell the stories of our institution. We want these to resonate, to be authentic, to create an emotional connection with alumni, with students, with our surrounding communities. A lifetime of convergent moments becomes the fabric of our institution’s identity.

The 52nd annual UCDA Design Conference is hosted on the ancient lands of the Tamayame people and nestled at the foot of the Sandia Mountains—an area rich in storytelling. Sample a broad range of experiences and see what the heart of New Mexico has to offer. Come together to trade stories with your peers. Listen to the dynamic lineup of speakers. Return home inspired and ready to craft narratives that will deepen your institution’s brand.  

Past conference attendees (photos by Matthew Lester).