Jim Sherraden, master printer, curator, and chief designer at Hatch Show Print, has been awarded the 2014 UCDA Foundation Krider Prize for Creativity.

Created in 2009, the Krider Prize for Creativity honors creativity wherever it may be found. Recognizing that designers draw their inspiration and influences from a broad range of fields and experiences, the Krider Prize provides access for University & College Designers Association members to a variety of creative people and organizations. The Prize encourages participation from local to global arenas and provides wider public recognition of UCDA and its members.

Jim Sherraden embodies this creative spirit, having almost single-handedly rescued the letterpress technique of Hatch Show Print. The iconic letterpress poster shop, now a division of the Country Music Hall of Fame and Museum, was founded in Nashville, Tennessee, in 1879 and its inventory of woodblock images that help create the unique poster designs were almost lost before Sherraden joined the company in 1984.

Sherraden’s monoprints, a contemporary interpretation of the shop’s archive by hand-printing and accenting individual pieces of art from antique and newly carved woodblocks, have emerged as a new art form. His works have quickly risen in popularity and the Hatch Show Print brand is prized by collectors across the country and the world. Sherraden is the recipient of the 2013 Distinguished Artist Award, for the state of Tennessee, and is the American Advertising Federation Nashville 2013 Silver Medalist.

Hatch Show Print has produced work for clients such as CNN, Jason Mraz, Merle Haggard, Modest Mouse, BB King, and Willie Nelson. Jim Sherraden will accept the UCDA Foundation Krider Prize for Creativity at the UCDA Design Conference in Long Beach, California, September 20-23, 2014 where he will also present Hatch Show Prints history of more than 100 years of hand-set graphic design.

Past recipients of the Krider Prize for Creativity include Drew Cameron, Combat Paper and David Keefe, Combat Paper New Jersey; Jeannot Painchaud, Cirque Éloize; author and artist Lois Ellen Frank; and R&F Handmade Paints.

Krider Prize for Creativity

John Alden Krider (1943-1996)

John was born in Kansas City, Kansas, the son of Alden and Peggy Krider, both of whom were architects. Both had been involved in a wide range of artistic pursuits in their lifetimes, including work for the WPA, their own marionette troupe and developing a collection of architectural photographs that was dedicated in 1999 as the Krider Visual Resource and Learning Center at Kansa State University, where Alden was professor emeritus. The environment in which John grew up was one that drew no boundaries between artistic pursuits. John was a writer, designer, and painter, and was politically engaged, as both activist and provocateur.

John joined University & College Designers Association in the early years, as did many of his fellow Kansans, when he was creative director at Kansas State University in “tiny town” Manhattan, Kansas. He served UCDA as secretary/editor in 1979, as president in 1981 and 1982, and on the board of directors through 1987. Creative, exuberant, joyful, and wry, John had an astounding vocabulary that enabled him to describe perfectly, with humor and insight, the myriad social and professional situations in which he found himself in those years. He was relied upon for incisive decision-making and astute observation. At UCDA’s 20th anniversary in Nashville, John penned the phrase “Freedom Defined is Freedom Denied,” and thus UCDA became the first national education organization to petition congress to ban discrimination based on sexual orientation. After KSU he worked for Washington University, and then Columbia Presbyterian Medical Center Fund. Between Manhattan, KS and Manhattan, NY, there were many changes in John's life and more to come. He moved to Key West for several years and then returned to Kansas where he died in 1996 of complications from AIDS.