BIOGRAPHY

Stacy is a 30-year veteran in the world of branding, positioning and creative program development and the owner of Sector Brands, a social purpose branding firm located in Denver, Colorado. Since 2006 Stacy has worked with Metropolitan State University of Denver as a brand strategy consultant and partner, working collaboratively with the MSU Denver’s Strategy, Marketing and Communications team to providing brand research, creative strategy and program execution for various branding initiatives.

Lewis’s career path has included serving as a senior vice president at MGA Communications, as well as creative director at MGA, Hamilton Sweeney Advertising and Kinzley-Hughes Advertising and Public Relations in Denver. She began her career at Heintz-Barton Advertising as account manager, copywriter and promotions director. Stacy has helped a wide range of clients across multiple sectors, including healthcare, higher education, government, consumer products and business-to-business service and economic development to maximize their organizational impact and clarity through the development of authentic and emotionally-compelling brands. A frequently requested speaker, Stacy has presented her approach on purpose-driven branding to a wide range of audiences, including foundation directors, non-profit organizations, communities, students and CEO’s. Stacy served as the 2001-2002 Chairwoman of the Denver Advertising Federation, and was named 2002 Advertising Professional of the Year. Stacy is actively involved in serving the community, having volunteered for a number of organizations and boards, including Jewish Family Service, the Conflict Center, Transplant Council of the Rockies, MS Society, COMPA food ministries, Sewall Child Development Center, Women’s Bean Project, Children’s Treehouse Foundation and Metro Volunteers. An aspiring artist and painter, Stacy enjoys experimenting with new abstract creations on canvas, spending time with her husband, and taking in the great outdoors of Colorado via foot, bike, snowshoes or skis.

UCDA CREATIVE SUMMIT SESSIONS

REBRANDING A UNIVERSITY: THE METROPOLITAN STATE UNIVERSITY OF DENVER STORY
Presenting with Scott Surine
Learn about the anatomy of MSU Denver’s rebranding effort—one that started with a name change in 2012 and continues today with the launch of a new brand campaign refresh.  Scott and Stacy will show you how research laid the foundation for brand positioning and robust design thinking and how competitive differentiation and stakeholder input drove the final creative expression. You’ll leave with a holistic view of the many factors that drive a university rebranding effort and witness the creative execution around Denver. 

Find out more information about the UCDA Creative Summit or to register.

 

HIGHLIGHTS

Metropolitan State University of Denver
Reimagine Possible Campaign

Since 2006 Sector Brands has conducted a tri-annual brand audit for MSU Denver to inform brand perceptions and drive brand evolution strategies. Leveraging insights from the latest audit Sector Brand worked with MSU Denver to create the Reimagine Possible campaign designed to show how the urban University is reimagining higher education through excellence, innovation and opportunity. In addition to a multi-media mix of print, broadcast, social and outdoor media, Sector Brands designed and helped implement a brand training and certification program for more than 500 employees across the University. 

See other areas where Sector Brands is making an impact.

CONNECT

Website: Sector Brands