UCDA : connecting, inspiring, and supporting a creative community in education
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SPEAKER PRESENTATIONS  

Many of the speakers have made available their presentations to conference attendees. For those who are interested, they are available below. These are for your reference and use only, and cannot be distributed.

Optional Activity: Telling Your Story with Video
Stephen Diehl, News Director at Middlebury College
Chris Spencer, Senior Digital Media Producer at Middlebury College
Presentation

Optional Activity: Printing Without a Press
Julie Spanos, Marketing Manager for Student Affairs, University of Texas at Dallas
Handout

1. General Session: Mosaics: Leaving Your Mark

Jim Bachor, Mosaic Artist, UCDA Foundation Krider Prize for Creativity Recipient

2. General Session: Bossy Pants: Making the Journey from Designer to Design Leader

Glenn John Arnowitz, Director of Creative Services, Pfizer Consumer Healthcare

3. Immersive Interactive Walk-Throughs and Virtual Reality: The Next Generation 

Derek Tonn, Founder and CEO, mapformation
Presentation
Handout 1
Handout 2

4. Reviving a Font for the Digital Age

Craig Welsh, Principal, Go Welsh and Professor, Penn State Harrisburg

5. Being a Highly Effective, Happy, Creative Team Using Authentic Communication
Kedren Crosby, President, Work Wisdom
Sarah Colantonio, Vice President, Work Wisdom
Handout

6. Empowering Students for Rapid Content Creation

Jeff Kallin, Associate Director of Creative Media, Clemson University
Presentation

7. Immersive Interactive Walk-Throughs and Virtual Reality: The Next Generation 

Derek Tonn, Founder and CEO, mapformation
Presentation
Handout 1
Handout 2

8. Reviving a Font for the Digital Age

Craig Welsh, Principal, Go Welsh and Professor, Penn State Harrisburg

9. Being a Highly Effective, Happy, Creative Team Using Authentic Communication

Kedren Crosby, President and Sarah Colantonio, Vice President, Work Wisdom
Handout

10. Empowering Students for Rapid Content Creation

Jeff Kallin, Associate Director of Creative Media, Clemson University
Presentation

11. General Session: Inspiring Creativity by Thinking Scientifically

Christian Goy, Co-founder and Managing Director, Behavioral Science Lab
Presentation

12. Run Your In-House Group Like a Design Firm
Kelly McMurray, Creative Director, 2communiqué
Presentation

13. Marketing to Millennials

Trish Witkowski, Folding Factory

14. Cuba, a Photographic Journey

Glenn Asakawa, Photographer, University of Colorado at Boulder

15. The Best Enrollment Marketing Ideas of 2015-2016

Karyn Adams, Vice President and Creative Director, H·A ThirtyOne

16. Run Your In-House Group Like a Design Firm

Kelly McMurray, Creative Director, 2communiqué
Presentation

17. The Secrets of Engaging Mail

Trish Witkowski, Folding Factory

18. Mirrorless Cameras: Ride the Digital Imaging Wave of the Future 

Glenn Asakawa, Photographer, University of Colorado at Boulder

19. Finding Inspiration Outside of Higher Ed

Karyn Adams, Vice President and Creative Director, H·A ThirtyOne

20. General Session: Featured School: University of Texas at Austin
Creating Content for Print and Web Alumni Magazines

Tim Taliaferro, Vice President Communications and Digital Strategy, UT Austin

21. Five Reasons Why Your Marketing Sucks

Shelly Jackman, Art Director, Texas Wesleyan University
Darren White, Associate Vice President of Marketing and Communications, Texas Wesleyan University
Presentation

22. Empowering Your Creative Team

Joaquin Herrera, Creative Services Manager, University of Texas at San Antonio
Presentation

23. Let's Survey the Landscape

Daniel Dejan, Print and Creative Manager, Sappi North America



24. The Photographer-Designer Relationship

Matthew Lester, Photographer, Matthew Lester Photography

Ryan Pierce, Art Director, Southern Adventist University

25. General Session: Working with Illustrators

SooJin Buzelli, Senior Vice President, Creative Director of Asset International

26. Five Reasons Why Your Marketing Sucks

Shelly Jackman, Art Director, Texas Wesleyan University

Darren White, Associate Vice President of Marketing and Communications, Texas Wesleyan University
Presentation

27. Empowering Your Creative Team

Joaquin Herrera, Creative Services Manager, University of Texas at San Antonio
Presentation

28. Haptic Brain, Haptic Brand

Daniel Dejan, Print and Creative Manager, Sappi North America



29. The Photographer-Designer Relationship

Matthew Lester, Photographer, Matthew Lester Photography

Ryan Pierce, Art Director, Southern Adventist University

30. General Session: Useful Brands and Higher Education

Ben Gaddis, President, T3