UCDA Events

An unhealthy tension has developed on college campuses between understaffed and under-resourced marketers and their campus partners. This webinar will provide a framework and mindset to help marketing communications professionals tell their stories and get the respect they need and deserve. Key takeaways will include: …

As designers, we’re all familiar with images and video. Seeing our campuses and students is usually the best way to tell our story. This Ask Me Anything style session will give you the opportunity to ask our photography and videography …

Demand for video content has never been higher. Creating marketing videos that are both authentic and tell the intended story can be challenging, expensive, and time-consuming. This webinar provides practical steps to build an in-house video team and ensure that …

HELP DEFINE UCDA’S FUTUREWe all know the value of UCDA. This niche group—that supports creatives in the education space—is one-of-a-kind. Through this organization, you’ve found your community. Your friends…your cheerleaders…your mentors…your inspiration…your purpose. We need your help to envision the …

It’s officially goal-setting season, so why not set a goal to advocate for yourself? This is the year for you to request a raise, propose a new title, apply for that promotion, or claim that corner office. We want to …

Come party with us! Creative Conversations would like to invite you to join us in some Holiday festivities to talk about anything and everything. Come wearing your tackiest holiday accessories and pick out (or create) the tackiest holiday backdrop. The …

Getting our constituents to open their mail or click on an ad is not always easy. And let’s be honest, when we’re asking for money it’s even harder. How do you get your alumni to open their end-of-year appeal letters …

This document can be elusive—we know there are examples, but we want to know specifically about yours! Have you ever tried to Google, “Creative brief for higher ed marketing department?” Bet your efforts landed you approximately zero results. That’s why …

Storytellers: UCDA Design Conference Humankind has historically sought out unique ways of getting things done. We share new ideas and adopt behaviors from communities and influences beyond our own. Blending of cultures, history, and ideas is shared, quite simply, through …

The holidays are nearing which means the beloved holiday card conversation has probably started (or maybe it hasn’t). Let’s come together and regale each other with tales of triumph, defeat, or just plain silliness when it comes to your institution's …