SCHEDULE: TUESDAY, OCTOBER 15

8-9 a.m.
Continental Breakfast and Silent Auction Pick-up

9-10 a.m. (Concurrent Breakout Sessions)
21. I Survived a College Website Redesign and All I Got Was This T-shirt
Ru Jurow, Farmingdale State College
Redesigning a college website is an exciting and challenging project. The thrill of rethinking the digital experience from the ground up can be exhilarating and intimidating all at once. Learn about Farmingdale’s journey crafting a student-centered experience while keeping the faculty, staff, and donors in mind as well. Learn what worked, what didn’t and how they survived the twists and turns of 300 content contributors, 80 department meetings, and plenty of opinions.

22. Make a Virtual Visit a Reality for Your Campus
Derek Tonn, mapformation
It’s been proven that getting people to your campus is an incredibly effective sales tool, but what if they just can’t make it or aren’t convinced yet that a visit is worth it? In this session, Derek will show examples that use technology from companies such as Matterport to help bring the spaces, amenities, and assets on your campus to the desktops and devices of interested individuals around the world.

23. Lean User Testing for Stressed-Out Designers
Darren White, DW&CO
Designers are so much more than production artists: They are problem-solvers, strategic thinkers and observers. Lean user testing develops those skills into an insights-driven, repeatable system that gives context to your data and builds the case for your strategic design. Oh, and the best part? It’s inexpensive and easy. Learn how lean user testing works, where it came from, how you can customize it and how you can integrate it into your design workflows and team meetings. Everyone’s got an opinion—here’s how to make them useful!

24. This is Your Brain on Paper
Daniel Dejan, Sappi
In this sequel to Haptic Brain/Haptic Brand, Daniel will present a deeper dive into the discussion of ink-on-paper in comparison to digital communication. He’ll cover how the sense of touch influences readers’ perception and retention of brand and marketing 
communications. He will dig deeply into bi-lateral literacy and its impact on how 
content is perceived. And, discuss how ‘constant distraction’ affects our ability to 
learn, to comprehend, and to retain the vast amounts of information with which we are bombarded every day.

10:15-11:30 a.m. (Main Stage)
25. Get Out of Your Own Way
Lindsey Hammond Charlet, CEO HUB
As a designer it takes vulnerability, authenticity, and courage to create and share your creative work. The best work happens when you understand your audience, translate feedback, reflect authentic truths, anticipate challenges, and never give up or take it personally. You also have to know yourself and find what fires your imagination and face what is holding you back. A disarmingly real and dynamic speaker, Lindsey describes the philosophies at work for HUB Collective that create a connected, engaged, and productive workplace.

11:30 a.m.-1:30 p.m.
Lunch on Your Own

1:30-2:30 p.m. (Concurrent Breakout Sessions)
26. Sell-in to Get Buy-In
Lindsey Hammond Charlet, CEO HUB
Have you ever had an amazing design that you just couldn’t convince the client to use? Presentation is everything. People make flash judgments in 3 seconds. In this session, Lindsey will share how HUB Collective translates input from clients to create a productive and meaningful feedback loop for presenting project options that helps clients be better clients and designers be better designers. In her years of working with Nike on internal communications, Lindsey Hammond Charlet and her team at HUB Collective have mastered the art of the sale.

27. Small Team? Small Budget? Nine Steps to Big In-House Creative.
Stacey Kim, Lewis & Clark
The resources and expertise offered by outside consultants and designers are impressive, but the cost is not always practical. Learn how to draw on your own creative power and authentic knowledge to bring even your biggest projects in-house, no matter how small your staff or your budget.

28. Make a Virtual Visit a Reality for Your Campus
Derek Tonn, mapformation
It’s been proven that getting people to your campus is an incredibly effective sales tool, but what if they just can’t make it or aren’t convinced yet that a visit is worth it? In this session, Derek will show examples that use technology from companies such as Matterport to help bring the spaces, amenities, and assets on your campus to the desktops and devices of interested individuals around the world.

29. Lean User Testing for Stressed-Out Designers
Darren White, DW&CO
Designers are so much more than production artists: They are problem-solvers, strategic thinkers and observers. Lean user testing develops those skills into an insights-driven, repeatable system that gives context to your data and builds the case for your strategic design. Oh, and the best part? It’s inexpensive and easy. Learn how lean user testing works, where it came from, how you can customize it and how you can integrate it into your design workflows and team meetings. Everyone’s got an opinion—here’s how to make them useful!

2:45-4:30 p.m. (Main Stage)
30. Playing Like Champions
Tim Legge, University of Notre Dame
Traditions abound at the University of Notre Dame, making it challenging to stay fresh and passionate about design. The solution? A healthy dose of project variety. The Notre Dame creative team has crafted everything from wine labels to large-scale environmental design. Their client list ranges from alumni to athletics and business to global affairs. The team has played a role in branding the university’s 175th anniversary and in branding for their women’s basketball national championship team (#goirish). In this session, Tim will get real about both wins and losses and how to design like champions for every project.

Closing Remarks and Prize Drawings